If you are looking a life in abundance, or even an abundant life, then you need to Break Ground That Has Been Broken.
There is something about the human instinct that insists that coming first is always best. For example, who ever remembers who comes third in the World Cup? But in business, it is very often the opposite which is true. I don't really want to get into a debate about who invented television but it appears to me that "Zworykin had a
patent, but Farnsworth had a picture...". In the end it was Zworykin and RCA paying Farnsworth the royalties, not the other way around. John Logie Baird also played a role, as did a Mexican and a few others. I don't want to labour the point but do you think any of those people mentioned made anywhere near the EUR268,900,000,000
that the global TV market is worth today? Look, I know 80 years is stretching a point but I think you can see my point. You don't have to be the inventor to make money. You don't even have to be 'first to the market'. Don't believe me? Well, I'll let John Boddie take it from here as he tells you about Apple (makers of iPod etc.):
"Apple Computer's recent domination of the digital music environment provides a surprising example of the disadvantages of being first to market. The innovative computer company that has become a leading force in the music space appears to have built a core strength around figuring out how to succeed at being a deliberate and very smart second (or even third) to market. Indeed, with such prominent early exceptions as the mouse and the graphical user interface, Apple has rarely succeeded because of an
appreciable first-to-market advantage. NEC beat Apple to the notebook computer, and Rio and Eiger Labs both had MP3 players long before the iPod was ever introduced. Sony's ACID, Cakewalk's Pyro,
and others offered desktop music-editing software before Apple ever released its option.
Despite this seeming disadvantage, Apple has managed to lead these markets because it has been able to initiate several new-market disruptions in music and computing, including iTunes, iMovie, and GarageBand, the company's eighteen-month-old music-editing software suite. In each case, Apple reached consumers unavailable to its predecessors though the virtues of good design, ease of use, clever marketing, and smart distribution. All these efforts were aimed at making sure potential customers understood the substantial differences between the first-to-market technologies that preceded GarageBand and the appealing, thoughtful technologies that Apple's product offers to attract inexperienced consumers. For its part, GarageBand affords a good example of how to create new-market disruptions with smartly designed technologies. Using GarageBand software, individuals with no previous recording and editing experience can create their own home-based music studios, where they can post new music and remix versions of older music
I'm back. Get my point? Talk about abundance! Second to market will often win hands down. Especially when you have had a chance to have a look what is on offer and figured out a way to improve that offer. Go on, have a look around you. Do you see an existing service, product or business that could be improved upon? Could you do what they are doing better? Are they busy? With your improvements, could they (you) be busier?
That's the secret. Find something that is already successful and figure a way how to do it better. Then do it. Here endeth today's lesson (for me as well).
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